Restaurant menus rank among the most powerful marketing tools that restaurants use. Simple or complex menus reveal culinary style, price range, variety and style without unnecessary verbiage. Restaurants use them on-premises and in their windows, but up to 60 percent of eateries fail to take advantage of publishing their menus online.
Customers primarily consult restaurant menus to choose where to dine. An increasing number of consumers use mobile phones to search for restaurants, study menus and make reservations. If customers can’t find a restaurant’s menu online, then the business loses income and referrals.